Companies
Just Egg, the healthy, sustainable plant-based egg made from mung beans, has partnered with McCann Birmingham for its launch in the UK with a comprehensive 360° campaign titled “Finally, Just Egg Has Landed.” For The Vegan Food Group — the exclusive licensee and manufacturer of Just Egg in the UK and Europe — this campaign marks the brand’s highly anticipated debut outside the United States, and is designed to engage a wide UK audience, including vegans, flexitarians, health-conscious consumers and those with dietary intolerances.
As part of the campaign, McCann and The Vegan Food Group unveiled a series of creative activations, including a striking OOH installation at London’s King’s Cross with a towering 5m-high Just Egg carton that seems to have “crash-landed” into the ground. Complementing this is a fully equipped food truck offering UK audiences their first taste of Just Egg, which will tour major cities across the UK over the summer. Additional elements include dynamic social content, guerrilla OOH advertising and UK-specific product packaging design.
Timed to build brand support ahead of its exclusive launch on Ocado, “Finally, Just Egg Has Landed” aims to raise awareness, drive sales and spark curiosity around Just Egg’s unique plant-based product, which is the result of more than eight years of innovation and protein science.
