Kevin the Carrot Returns in a Whimsical Holiday Campaign by McCann UK

10 November 2023


Kevin the Carrot makes his highly anticipated return in Aldi’s 2023 Christmas spot, embarking on a visit to William Conker’s magical Christmas Factory — a twist on the classic tale of Charlie and the Chocolate Factory.

As the story unfolds, the cast, including “Greedy, Gluttonous Grape” and “Mischievous Kiwi,” encounter mishaps with Kevin emerging as the ultimate winner. After successfully passing a crucial test and receiving the “cheese” to the factory, Kevin chooses to share his good fortune. The heartwarming ad concludes with the uplifting message that “seasonal goodwill was truly in the air,” accompanied by a cheerful assembly of characters from Aldi’s Christmas past, including Ebanana Scrooge and Marcus Raddishford.

“It wouldn’t be the festive season without Kevin the Carrot on our TV screens, we know our shoppers will love seeing him getting into the Christmas spirit as we welcome him back for his eighth year with us,” noted Jemma Townsend, Marketing Director at Aldi.

“This year Kevin and some new friends get a sneak peek into what it takes to make the best mince pies and Christmas puddings. Things go a bit wonky at one stage, but ultimately we learn that it’s kindness and the act of giving that makes for the perfect Christmas,” commented Dave Price, Chief Creative Officer at McCann Manchester.

Running from November 6th to December 31st, the fully integrated campaign spans digital, social, OOH, print, and in-store POS.

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