for Magnum

LOLA MullenLowe and Magnum Launch Art Campaign to Do Good

02 June 2020

Companies

Take a moment to imagine a world post-lockdown where we can share in moments of pleasure, together, once more. LOLA MullenLowe and Magnum’s new digital art exhibition, “Pleasure Imagined,” features works from 11 artists all over the globe who used the quieter city streets as a canvas to imagine small moments of pleasure.

As part of the exhibition and to kick off a two-year program with NGO partner 100WEEKS, Magnum has committed an unconditional donation of €250,000 to get much needed cash transfers to its cocoa farming communities, who source the cocoa beans used to create Magnum chocolate and have been impacted by the pandemic. Virtual visitors to the exhibition will also be able to make a donation and choose from a selection of original artworks available for digital download, a visual reminder of their contribution.

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