The power of L’Oréal lies in its iconic tagline, “Because you’re worth it,” a line that has historically inspired confidence and self-love among women across the globe. In their latest campaign for the Colour Riche “Reds of Worth” collection, L’Oréal and McCann New York echo these timeless sentiments and embolden women to speak their truths.
While capturing L’Oréal’s signature tone, the campaign kicks off with a digital piece that features actress Gemma Chan and showcases the all-new “Reds of Worth” collection. With the additional intention of conveying an authentic reflection on the power of red, the brand turned to TikTok and enlisted 11 influential women creators with unique perspectives on beauty, empowerment, and self-worth. The creators were told to apply a signature “Reds of Worth” shade and speak on the power of red and the power of women.
“Evolving the concept of worth is very important to us at L’Oréal Paris. That’s why we love the ‘Speak Your Truth’ campaign,” said Maude Brunschwig, Senior Vice President, Marketing, L’Oréal Paris. “On TikTok, 11 creators have shared their unique stories of empowerment, worth and confidence; and we believe this digital campaign will inspire our audience and consumers to do the same,” she continued.
The campaign will run across digital and social platforms.