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Medical workers are instrumental in helping the world at large deal with COVID-19. Lifebuoy has been making large scale product donations across a number of markets to equip frontline workers – ranging from Changi airport staff in Singapore to the Mumbai Police in India.
To commemorate International Nurses Day, Lowe Lintas wanted to help Lifebuoy celebrate the invaluable service rendered by medical workers, especially nurses. Hand-carving the image of a nurse into a regular bar of Lifebuoy soap, Lowe Lintas used the image across social media channels, to keep the cause and the brand connected, while shining a light on the amazing work done by those who are keeping us safe.
