Lowe Lintas and Zee Cinema Conceptualize the Spirit of Togetherness

04 November 2021


While pulling inspiration from popular Indian family drama “Hum Saath Saath Hain,” Zee Cinema and Lowe Lintas, part of MullenLowe Lintas Group, launched the campaign “Rehna Hai Saath Saath,” which captures themes of hope, positivity and togetherness in the midst of uncertainty. While acknowledging the shared discomfort of the COVID-19 pandemic, Zee Cinema aimed to create a meaningful series that focuses on resilience and connection and reflects the sentiment “Ek daur se guzar ke hi humein pata chala, saath rehne ki ahmiyat,” (“after passing through this phase, we have realized the importance of being together.”)

Each brand film will be promoted across TV and digital platforms in a multi-phased campaign.