Lynx and LOLA MullenLowe Launch First-Ever Fragrance Infused with Catnip
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Lynx and LOLA MullenLowe launch “Lynx with Catnip,” the world’s first body spray infused with catnip, designed to charm both your date and their cat. Built on a surprising but powerful insight — that 60% of cat owners wouldn’t date someone their cat dislikes — the product aims to reinvent the script on attraction with a bold scent that speaks to humans and felines alike.
“Once we spotted such a powerful insight, we just had to build a product around it. But it was no easy task. Fortunately, we had a bold client willing to take it on. With their expertise in fragrance development, we didn’t just create a campaign—we created a one-of-a-kind product,” said Tomás Ostiglia, Executive Creative Director, LOLA MullenLowe.
The campaign launched in the UK with a film by award-winning director Andreas Nilsson, bringing the unexpected concept to life with Lynx’s signature humor and its “Power of Fragrance” platform. From there, it expanded across print, OOH, audio, guerrilla marketing and social — flipping cat rejection stories into surprising love connections. With real product innovation, cultural relevance and bold creativity and humor, LOLA MullenLowe and Lynx are redefining the rules of attraction.
