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Continuing its work with March For Our Lives, McCann New York has once again partnered with the anti-gun violence group founded by survivors of the Marjory Stoneman Douglas High School massacre.
As part of its work to bring awareness to gun violence in March of 2022, March For Our Lives laid out scores of body bags on the National Mall in Washington, DC, to demonstrate the lack of action on gun violence, and the futility of sending “thoughts and prayers” after tragic losses.
A film from the demonstration was shared just as Congress went back into session, and was updated following the tragedy at Robb Elementary School in Uvalde, Texas, in late May. The update includes heartbreaking statistics about recent mass shootings in the United States.
The new copy reads, “In the 62 days since these body bags were laid in front of the Capitol, 1 person was shot dead and 4 critically wounded in Laguna Woods, CA. 11 people were shot dead in Buffalo, N.Y. 21 people were shot dead in Uvalde, Texas. Including 19 children.”
