McCann and L’Oréal Paris Envision a Retro-Chic 70s World

05 August 2022


In a series of light-hearted spots from McCann and L’Oréal Paris, Eva Longoria plays a genie who conveniently pops out a bottle of Magic Retouch and helps bring back the shine to women’s roots.

Set in a 70s world with an ultra-colored, retro-chic atmosphere, the “Magic in a Bottle” campaign comically uncomplicates the taboo surrounding gray roots as Eva showcases the ease and effectiveness of the beauty brand’s root concealer spray.

The campaign will run globally across a mix of TV and digital channels.

See more in Little Black Book…

See More