McCann and Microsoft’s “Brings You Closer to What You Love” campaign focuses on real people who use Windows 11 to help pursue their passions. In the most recent iteration of the campaign, Microsoft introduces three new stories from people who are empowered to do what they love – from making science fun and accessible, to seeking equality in women’s sport through design, to addressing the challenges of fashion for plus-sized women.
The integrated campaign will run globally in the U.S., Canada, U.K., France, Germany, and Australia across all media channels including broadcast, digital, social and out of home. It will be featured at launch in the Men’s and Women’s NCAA March Madness Tournament (US).
Global markets will launch on April 11th with presence in key tentpole moments including the Premier League & Champions League (US,UK), Roland Garros French Open (FR, CA), IIHF World Hockey Championship Semi/Finals (CA), Lego Masters, MasterChef Australia & The Voice (AU) and the NBA and NHL Playoffs (US, CA, FR).