The science around COVID-19 says that wearing masks saves lives and the leading experts are asking us to employ this simple effort as the absolute best way in this moment to fight the pandemic.
To help bring this message and call-to-action to life, Mucinex, working with McCann New York and McCann Health New York, launched the third phase of its new public health information campaign to help Americans fight through this health crisis. As it has in its previous campaigns, the brand and its creative agencies, McCann New York and McCann Health NY, have partnered with acclaimed artist Noma Bar, who has created a new collection of highly imaginative and thought-provoking images that deliver information and inspiration to consumers across the U.S.
Noma Bar’s new collection of images brings to life the PSA campaign messages in ways both entertaining and thought-provoking. With drawings that utilize Bar’s famous “double entendre” style, coffee mugs, cruise ships and computer screens double as masks, with copy that asks, “Miss coffee with friends?” “Miss cruise holidays?” and “Miss the office?” bringing to life the “Getting Back to Normal is Up to You” campaign focus and the call to action to “Wear a Mask.”
“Everything we do at Mucinex is informed by science and data, and as with our first two campaigns, we turn to art to deliver our fact-based messages,” said Claudine Patel, Vice President, Marketing for Mucinex. “With increasing evidence that face masks are some of the most powerful tools we have to slow the spread of the virus, Noma’s art helps spread the message that it’s up to all of us to help fight this global health crisis together in order to get our lives and world back to normal.”