McCann teamed up with March for Our Lives activists, pop icon Kesha and her younger brother Sage and others to create a music video that dramatizes the cycle of gun violence and reminds young people that voting is the only way to end it.
Just like gun violence in America, the video repeats over and over again. The film features a song, written the day after the Parkland shooting, by Sage, who was a senior in high school at the time.
The song is performed by Sage, Kesha and up-and-coming rapper Chika. The film includes a memorial scene honoring actual victims of gun violence from the Marjory Stoneman Douglas High School shooting and the Pulse Nightclub shooting as well as everyday gun violence in different parts of Chicago. Footage supplied by witness and activist David Hogg from inside his classroom the day of is also included to remind viewers of the personal nature of the gun-violence epidemic.