McCann London Creates ‘40 Thousand Strong’ to Honor UK Veterans

11 October 2019


McCann London worked with Help for Heroes to create 40,000 Strong, an installation made up of a 40,000 model force of wounded veterans, at Manchester’s Arndale Centre.

The exhibition and online campaign, created as part of Campaign’s Hack 50 initiative, brings to life a newly released statistic that 40,000 people have left the military through injury over the past 20 years.  Thousands of them fall through significant gaps in support.

The scale model designs of the 40,000 Strong are based on real-life veterans. Each with their own story to tell of how Help for Heroes has supported them on their road to recover and lead positive lives.

The number of Service Personnel whose lives have been derailed by injury grows every day, with 70% of wounded Veterans describing their medical discharge as “negative” and over 60% feeling they didn’t receive enough support while transitioning out of the Armed Forces.