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McCann New York partnered with Cigna on their new campaign to celebrate and support health care professionals and public health workers who are putting their lives on the line every day. Cigna uses the campaign to thank health care workers for their heroic efforts taking care of those who need it most during this global pandemic – and staying by their side. The company speaks directly to the heroes of this global crisis and assures them that they run with them – the doctors, nurses, pharmacists and therapists – supporting them on the ground and through digital channels.
