Ulta Beauty launched the next chapter in their brand story: the “Where Dreams Begin” campaign launched nationally on September 7th. The new campaign continues to reinforce Ulta Beauty’s brand purpose to bring possibilities to life through the power of beauty with an exploration of the role beauty plays in our lives.
“Where Dreams Begin,” is a refreshing nod to the enduring powers of beauty: togetherness, self-care and self-expression. This campaign, directed by Malik Hassan Sayeed, shines a light on our vital need for hope and dreams as we all navigate these challenging times. It is a celebration of optimism, togetherness, new beginnings. A custom arrangement of the song, ‘This is Where our Dreams Begin’, has been recorded both in English by up-and-coming artist, Esabalu; and in Spanish, by Ella Bric.
The campaign will run through Fall 2020 and into 2021 on broadcast, social and digital.