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For years, viewers have watched Mr. Mucus get smashed at the end of Mucinex commercials. Now, with the power of generative AI, Mucinex is putting the Mucinex smash moment in the hands of the people. Players can unleash their aggression on this boogery embodiment of sickness by smashing him with their wildest imaginations.
Developed in collaboration with creative agency McCann New York and digital production partners Active Theory and Addition, “Mucus Masher” will be available to play for free on MucusMasher.com. This first-of-its-kind generative AI game utilizes Getty Images AI to ensure that no two smashes are alike.
Read more in Marketing Dive…
