McCann Paris and L’Oréal Unveil ‘Lessons of Worth’

03 February 2022


In their latest “Lessons of Worth” campaign, McCann Paris and L’Oréal are providing a deeper meaning to self-worth and expression.

The mini-series, which features Kate Winslet, Liya Kebede, Helen Mirren, H.E.R, and Nikolaj Coster-Waldau, showcases poignant monologues as each brand ambassador champions vulnerability and delivers a personal take on L’Oréal’s iconic tagline “Because you’re worth it.”

As part of the agency’s efforts to celebrate International Boost Self-Esteem Month, the series will be shared across L’Oréal Paris’ social media throughout February.

View the rest of the monologues in Campaign…

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