The home has always been our refuge, and now, it’s the best way to protect ourselves and others from this unprecedented situation. That’s why IKEA Spain wants to pay tribute to our homes—the place that will be there to welcome us when we wake up in the morning and say good night in the evening. The place where in simple and new ways, we are enjoying our downtime and our work, and using it to spark imagination.
The new campaign in partnership with McCann Spain, #YoMeQuedoEnCasa (I Stay Home) was created in the spirit of celebrating our homes. The film encourages us to see their home from a new perspective, and challenges us to view it as a place we can enjoy new experiences together.