ALDI SÜD and ALDI Nord in partnership with McCann Germany launched creative to thank their more than 83,500 employees, who are making extraordinary efforts in the current crisis, calling for unity and support. The spot’s unusual style is adapted to the new Corona-reality: selfie videos of employees in ALDI stores and hundreds of customers at home. More than a dozen initiatives are part of the integrated campaign #gemeinsamgehtalles on all channels, developed by McCann Germany.
In a joint TV spot, ALDI SÜD and ALDI Nord show how their employees stand up for each other and stick together as a team to continuously supply Germany with all necessary goods. In their personal video messages, which they shot themselves on short notice, the employees, as well as customers and supporters from other sectors – including a doctor – report on why they are committed and who they are currently working for. The spot is part of an integrated brand campaign developed by McCann Germany.