McCann Worldgroup Romania created a beautiful film for Beko, the European appliance brand that is part of the Arcelik Turkish group, for which McCann’s Central and Eastern Europe operation serves as global agency. Beko has mobilized to create a “Health Professionals Support Movement” to both celebrate and offer direct support to the medical professionals who are risking their lives in the fight against the pandemic and working around the clock without going home and seeing their loved ones.
Beko is donating supplies and appliances to hospitals across Romania, Turkey, Spain, France, Poland and the Czech Republic. In the film, Beko tells viewers that the company has proudly partnered with the greatest teams in football, but now they are partnering to help “the best team in the world” – the medical workers on the front lines of the COVID-19 crisis. The film urges everyone to do their part and to #StayHomeLikeaPro.