Many critically endangered species may go extinct by the time these cards expire. Mastercard, in partnership with Conservation International, is turning the card expiration date into a tool to create awareness about the importance of protecting all species.
Across the world, habitat loss poses the greatest threat to wildlife, with one million animal and plant species now at risk of extinction. Conceived by McCann XBC, Mastercard’s Wildlife Impact Card program offers consumers an opportunity to contribute to Conservation International’s efforts to conserve the habitats of many critically endangered species globally. These species include the Sunda Pangolin, African Forest Elephant, Peruvian Yellow-Tailed Woolly Monkey, and the Black-and-White Ruffed Lemur.
For each card purchased, $1 will be donated to Conservation International to help protect and restore wildlife habitats, including priority areas equal to 40 million hectares of landscape and 4.5 million square kilometers of seascape globally by 2030. Consumers can further support the cause by contributing to Conservation International through the Mastercard Donate platform.
Virtual prepaid cards are available now for any mobile wallet, and physical cards made from 100% recycled materials will launch this summer. To purchase a Wildlife Impact Card, or to learn more about how you can help protect the habitats that are home to diverse wildlife and critically endangered species, read here.