With the lines between work and home completely blurred during the pandemic, Mediahub knew workers were burning out. The National Bureau of Economic Research reported that the workday has extended by an average of 48.5 minutes per day from pre-pandemic levels, as virtual meetings and “always-on” cultures gobble up calendars and time for mental breaks – especially lunch.
Mediahub also found that on average, people have made the same stay-at-home lunch 28 times since COVID started! Workers were clearly in need of some inspiration – and Mediahub client Dropbox knew that better breaks are essential to doing better work. And who better to curate a fresh lunchtime experience than the experts at The Infatuation? A creative partnership, The Lunch Dropbox, was born.
This first-to-market partnership featured limited-run and exclusive lunch specials from three popular restaurants delivered in a chic, branded lunch box that included lunch recommendations and tips on how to spark inspiration away from desks. The activation was supported with social and digital content, reaching people stuck in their homes with a fresh take on direct mail, and took our audience for a virtual ride with highly followed Infatuation editors as they visited our featured restaurants and shared their experiences on Instagram Stories. Best of all, the program supported small businesses, championing the very creators Dropbox is built for.