Momentum Worldwide and American Express team up to bring circular fashion to festivals with the Depop Shop — offering fans access to vintage festival styles and promoting sustainable fashion choices. The partnership kicked off at Coachella with curated collections and special artist collaborations, creating an unforgettable experience for festival-goers.
At Coachella, Amex Card Members and their guests had the opportunity to immerse themselves in the Amex Experience — an interactive space that took attendees on a nostalgic journey back to the early 2000s with digital cameras and an old-school photo lab.
Across the festival grounds, Amex Card Members took advantage of their special benefits, including fast-track merchandise lanes, unique offers on festival purchases, and a special gift with purchase at BLACKPINK’s merch tent. Notably, Card Members also gained exclusive access to Coachella merchandise outside the festival grounds at the Kimpton Rowan Palm Springs. This comprehensive experience, highlighting the presence and support of American Express, reaffirmed the notion that festivals are indeed better #withAmex.
Read more in Billboard…