Every holiday season, the U.S. Postal Service and its employees spread holiday magic by delivering over one billion cards and packages across the United States. But it’s not magic that makes these holiday deliveries to homes in the U.S., it’s the new trucks that USPS has added to its fleet, the network they’ve tirelessly worked to create, and the hard-working people of the U.S. Postal Service. In an effort to acknowledge these tremendous contributions, MRM and McCann Worldgroup have released a charming and heartfelt spot, “The Helpers,” that champions the U.S. Postal Service as the real magic behind the holiday season.
The campaign features a voice-over from a young girl whose mother is a USPS delivery driver and showcases the broad responsibilities of USPS employees as they fulfill their roles and contribute to holiday cheer.