MRM Detroit Works with Cleveland Clinic to Encourage Everyone to #MASKUP

11 December 2020

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More than 120 of the nation’s top health care systems, representing thousands of hospitals in communities across the U.S., have come together with an urgent plea for all Americans – #MASKUP, because wearing a facemask is our best chance at slowing the surging COVID-19 pandemic now.

MRM Detroit helped create a public service message which ran in The New York Times, USA Today, The Wall Street Journal, The Washington Post and The Los Angeles Times. Additionally, hospitals and health systems across the country will continue to unite to share these messages regionally.

In an effort to reach a broader audience, Cleveland Clinic partnered with MRM Detroit to carry the efforts to a national audience through advertising  and digital channels: broadcast TV, radio, full-page print ads with a QR code, a landing page destination with links to vital health resources and more. Combining resources demonstrates that these health organizations are working together, will accomplish this today and will get through this together.

The U.S. Centers for Disease Control and Prevention points to recent studies that have shown facemasks successfully limit spread of the COVID-19 virus. Wearing facemasks protect in key ways: by protecting the wearer against inhalation of harmful pathogens and particulates and by preventing exposure of those around the wearer.