MullenLowe and Providence Partner on PSA Featuring Caregivers

06 April 2020


MullenLowe U.S. worked with Providence — one of the largest health systems in the U.S. — to create a new PSA that provides a glimpse into the inner workings of the U.S.’s ground zero through a series of compelling black and white images featuring Providence caregivers. Providence has served as ground zero for COVID-19, having cared for the first U.S. patient confirmed with the virus on January 19. Set to “Stronger” by music artist Alex Ebert, the PSA underscores the importance of staying home through the theme: “This isn’t going anywhere, if you go everywhere.”