MullenLowe Brasil has developed a project for Coral Decorative Paints to ignite Brazilian’s passion for women’s football. The Project #TheyRepresent (#ElasRepresentam) invited muralists Clara Leff (@claraleff), Afolego (@afolego) and Sarah Lorenk (@sarah.lorenk) to paint over a 40 square-meter mural to inspire fans, including artists and graffiti artists, to represent and pay homage to the incredibly talented Brazilian female athletes. The objective of the movement is for the mural to become another way in which feminine empowerment can be expressed.
The mural, which is in Brasilândia in the north of the city of São Paulo, portrayed images of the players of the men’s team and was previously painted by Digão o Comprimido who gave his permission for it to be painted over. The artists used Coral’s Sun and Rain Protection Weathershield paint, which is ideal for external areas.