303 MullenLowe Campaign Empowers Aboriginal Girls and Women
303 MullenLowe Perth launched an inspiring campaign for Shooting Stars, a not-for-profit aimed at empowering Aboriginal girls and women. The campaign raises awareness about the robust, evidence-based program of inclusion and education offered by Shooting Stars, which provides opportunities like health and wellbeing sessions, art, and mentoring programs that strengthen the confidence and cultural identity of girls and women.
303 MullenLowe worked closely with program participants, their mentors and a host of local Aboriginal artists, designers and music producers to create the campaign which includes press, out of home, free-to-air TV, catch-up TV, cinema, radio, digital audio and online executions.
Read more in Campaign Brief…