MullenLowe Group and healthcare company Bupa launched a new brand campaign that’s redefining the meaning of health and wellness for the modern age. The campaign, “This is Health,” taps into a range of real human experiences to demonstrate the evolution of individual health and capture the nuances of changing health needs.
Including representations of neurodiversity, joint conditions, mental health, and menopause, the campaign highlights the role of accessible expert healthcare in enabling every individual to enjoy a life of complete health and wellness. In shining a spotlight on everyday health concerns that are often underrepresented in media, MullenLowe Group and Bupa are taking a stance to champion inclusivity and showcase the breadth of health needs.
This progressive view of health and wellness is supported by consumer research that found 73% of UK adults agree that the media provides a simplistic view of health, which primarily focuses on physical fitness. In addition, 68% agree that there is no one version of a healthy body – a message that is brought to life within the new campaign by the diverse range of street-casted talent.
Spanning TV, OOH, radio, and social, the campaign reaffirms Bupa’s position as a leading healthcare provider ready to respond to the ever-changing needs of its diverse customer base.