MullenLowe Group UK, Weber Shandwick and Lifebuoy Partner on Hygiene Campaign

11 August 2020

Lifebuoy, the world’s number one hygiene soap brand, returns to the UK and Ireland with the aim of changing hand hygiene habits across the nation with a new campaign, “Bish Bash Bosh.”

The creative is based on the insight that as restrictions evolve, some people may be less inclined to continue the good hand hygiene practices they’ve adopted as well as starting to feel fatigued by hand-washing messages.

To break through the noise and engage people in a memorable way, MullenLowe Group UK put its hyper-bundled capabilities to the test through MullenLowe and MullenLowe salt in partnership with fellow IPG agency Weber Shandwick. The team has created an upbeat animation which uses contextual moments such as catching buses, going to the supermarket and using a chip and PIN device to remind people when to wash and sanitize their hands.