MullenLowe London and Persil Address New Reality

17 April 2020


As a brand that believes in the goodness of dirt, and in the importance of outdoor learning, Persil asked themselves: what role does dirt play in our lives now and how do we as a brand stay relevant in this new reality?

Their latest campaign via MullenLowe London highlights the need for us all to stay indoors to act responsibly for the benefit of everyone. In the face of uncertainty, dirt can lift our spirits and make us feel part of a community. We realize the world indoors can be just as good.

Foot drawings are good.

Passing on a family recipe is good.

DIY workouts are good.

Making volcano experiments is good.

Dress up games are good.  Building bug hotels is good.  Painting rainbows is good.

Home is Good