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As the COVID-19 pandemic has forced the UK into lockdown, men are provided with the opportunity to experiment with their look behind the safety of closed doors, avoiding the sometimes-embarrassing period that comes with changing or growing out a new style and facing colleagues, families and friends.
With the freedom to experiment becoming more relevant each day, MullenLowe London and Wilkinson Sword developed a social campaign with the tagline: “Now’s the time to sharpen your style”.
The social campaign uses a set of 25 illustrations with accompanying copy, to encourage men to experiment with new styles for facial, torso and intimate area hair during the lockdown, all within the privacy of their own homes.
