MullenLowe Open has unveiled a new identity for not-for-profit advertising and LGBTQ+ lobby group, Outvertising. Working on a pro bono basis, MullenLowe Open created a visual identity for Outvertising that speaks to the LGBTQ+ community. The new identity uses the O from Outvertising to create its own interpretation of the Pride flag. The O is an ever-changing circle that reflects the vast number of different communities within the LGBTQ+ movement.
Outvertising was born out of an LGBTQ+ network launched in 2015 for those working in the industry, then called PrideAM. At the time it was the only LGBTQ+ network in advertising. It now actively campaigns for more positive LGBTQ+ inclusion in advertising by lobbying brands and their partners, while also championing and supporting LGBTQ+ and straight ally role models in the advertising and marketing community.