Did you know that 1 in every 10 Filipinos aged 60 and above have signs of early dementia? Sadly, the same number remain mostly undiagnosed. And since a great majority of the country’s population is still not aware of this condition, people with dementia often suffer in silence, especially in a family with no knowledge of proper care.
MullenLowe Philippines and Alaska Milk have released a film entitled “Paalala” or “Reminder” to put a spotlight on this condition over the Christmas period. The film gives everyone a glimpse of the emotional struggles of those whose loved ones suffer from dementia; of struggling to come to terms with the fact that someone you care about is slowly unraveling along with his or her memories.