Many people across the U.S. are facing water bans or restrictions amid drought and extreme heat, which adds to a common misconception that restricted access to water limits landscaping possibilities.
MullenLowe U.S. and ScottsMiracle-Gro tapped HGTV landscape designer John Gidding to launch “Greenprints,” an effort to provide homeowners with the education, inspiration and tools they need to make a change in their yards to use less water.
In partnership with the brand, Gidding created a series of five distinct landscape designs, or Greenprints, for regions around the country; these designs are available for consumers to download for free on the number-one landscaping app, iScape. Users also receive a suggested planting list utilizing regional, native and drought-tolerant plants as well as the ability to project the designs in their own yards using AR capabilities within the app.
Greenprints is just one way that ScottsMiracle-Gro is amplifying their ongoing #ThinkWaterPositive initiative to help protect and preserve water resources. The company is also engaging in water-wise production research and development, community and nonprofit engagement, and consumer education.