MullenLowe U.S, and an alliance of industry-leading healthcare experts have launched a campaign and PSA, “Stop Medical Distancing,” with media agency Mediahub.
Through a multi-channel marketing approach that incorporates TV, print, social, digital, PR and out of home, the campaign will strive to better inform the public around the strict protocols healthcare facilities have in place to protect against the spread of COVID-19, and caution against the unnecessary risks people are taking by avoiding their healthcare providers or delaying emergency care as a result of medical distancing. The campaign draws a clear distinction between social distancing and medical distancing.
“Stop Medical Distancing is such an important message for people to hear right now. It’s simple, memorable and, most importantly, actionable,” said Jeff Vermeersch, Creative Director at MullenLowe U.S.
Karen Goodman, Creative Director at MullenLowe U.S. added: “Our design and typography was inspired by the tape being used to help enforce social distancing in public spaces across the country. We applied it to medical distancing to help create a powerful visual that we hope will resonate with people.”
Members of the healthcare alliance include Baptist Health South Florida, Baylor Scott & White Health, Children’s Hospital of Philadelphia, Health Mart, Humana, Kindred Healthcare, LabCorp, McKesson Corporation, Providence and Walgreens.