MullenLowe UK Inspires Future Carers in Heartfelt Campaign
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MullenLowe UK and Various Films have launched a powerful new campaign for Adult Social Care, designed to inspire a new generation to consider a career in the field. The campaign highlights the diverse roles and human connections at the heart of this important sector, showcasing the profound, everyday relationships that often go unnoticed. By speaking directly to those who may not have previously considered this career, the project reveals the full scope and rewarding nature of the work.
In an effort to capture authentic, real-life stories, MullenLowe UK’s production team spent extensive time with carers and the individuals they supported, building genuine relationships before filming began. This approach allowed the team to focus on capturing real moments of connection — like sharing tea or going shopping — that reveal the unexpected bonds formed between carers and those they care for. By reaching out to individuals who may not have previously considered this career, the campaign highlights the full scope and deeply rewarding nature of this important work.
