Old Navy is making a major commitment to prioritize realistic beauty standards in the fashion industry. To kick off this exciting launch, Old Navy and The Martin Agency turned to body-positivity icon, Aidy Bryant, in a 30-second spot directed by SNL Director, Oz Rodriguez. Along with the campaign, shoppers will now be able to find the brand’s styles in all sizes at every store and online, all for the same price. This democratization of the shopping experience embodies three years of research to normalize size-inclusivity across the board.
The campaign has already garnered 3B+ earned-media impressions since its rollout.