R/GA and the Ad Council launch “Love Lives On,” a series of touching films from the “Love Has No Labels” campaign that showcases how acts of love can drive inclusion, equity, and justice.
Consisting of three short-form PSAs and one short film, the campaign spotlights recent stories of discriminatory tragedies in the United States – including the murder of George Floyd, the unsettling rise in Asian American and Pacific Islander (AAPI) hate, and the deadly 2016 shooting at Pulse nightclub in Orlando – and transforms them into powerful moments of mobilization and hope. In shifting these instances of immense tragedy and pain into purpose, “Love Lives On” honors Bridgett Floyd, Maddy Park, and Barbara Poma and their ongoing work toward equity.
The first film spotlights George Floyd’s sister, Bridgett, as she shares a heartfelt and deeply personal account of the powerful bond her and her brother shared. While celebrating the light, love, and joy that George brought to his family and the world, Bridgett details her and her family’s decision to turn the pain of his death into purpose by establishing the George Floyd Memorial Foundation. Watch the full-length short film here and a PSA here.
A second film profiles Maddy Park, a young woman who crowdfunded hundreds of thousands of dollars to cover the cost of cab rides for elderly, LGBTQ+, and women in the Asian American and Pacific Islander community in New York City. Watch the PSA here.
The third film depicts the story of Pulse nightclub owner and onePULSE foundation founder Barbara Poma as she shares how she transformed the tragedy into hope by creating a nonprofit to honor the 49 victims, survivors, and all those impacted by the 2016 Pulse nightclub shooting. Watch the PSA here.
“In the face of hate and tragedy, it is love that leads to inspired actions that live on, driving the biggest changes in our society. As Bridgett, Maddy and Barbara show us in their stories, we all have the power to make a difference when we choose to act. We’re so honored that they trusted us to share their experiences – together, we will empower the public to take meaningful actions that create a more accepting and inclusive world,” said Lisa Sherman, President and CEO of the Ad Council.