In 2016 R/GA created the GoVoteBot with the AdCouncil to help make the voting process more understandable to the electorate. its back for the 2018 midterm elections, beefed up with a new AI component and pushed by a social media campaign to help encourage the nation to get out and vote.
R/GA noted that millennials and Gen Z voters often went to their peers first with their voting questions. So the agency created a messenger bot that combined the ease of talking to a friend with power of a search engine. GoVoteBot is geared to answer any questions users might have about registration, polling, absentee ballots and much more.