R/GA San Francisco and Reddit “Up The Vote”

08 September 2020


Reddit is calling on its 430m+ strong community to harness the power of voting with a new marketing campaign that encourages users to exercise their rights at the polls as enthusiastically as they do on their Reddit feeds.

The campaign, which launched on 2020 National Poll Worker Recruitment Day, marks Reddit’s first ever brand marketing campaign and falls under its wider voter engagement initiative, “Up The Vote.” Created in partnership with R/GA San Francisco, the creative draws parallels between engagement with content on Reddit and participation in real-life elections.

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