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To acknowledge World Water Day 2025, Rapport once again worked with Interpublic’s longtime partner charity: water, to launch an out-of-home donation campaign to promote the organization’s mission of providing clean drinking water to the millions of people who currently live without it.
This year the team wanted to give people an easy way to help solve the water crisis. And what’s easier than sleeping – something we all do every day! For the campaign, people were asked to donate their sleep for clean water, like the way you might pledge or donate for every mile in a race. The campaign launched on World Sleep Day (March 14) and ran through World Water Day (March 22), with Rapport securing nearly $1.4 million in donated media for charity: water.
Interpublic has partnered with charity: water since 2016 on several initiatives that bring water to those in need. You can read more about Interpublic’s work with charity: water here.
