R/GA announces the launch of Make/Good for Businesses, a first-of-its-kind initiative designed to cultivate change by providing pro bono marketing services to BIPOC entrepreneurs.
Spearheaded by R/GA’s Global Sustainability & Impact Director Bayyina Black, Make/Good for Businesses is part of a greater effort to reduce the racial wealth gap by equipping BIPOC entrepreneurs with access to a wide range of branding, marketing and digital strategy services.
“Owning a business is one of the most effective tools for closing the racial wealth gap for Black, Indigenous, and people of color. While it takes many barriers to grow a business, BIPOC entrepreneurs still lack substantial access to services and resources and need more help to overcome these disparities,” notes Bayyina Black. “R/GA’ers from our global network have committed to providing their time and support to BIPOC entrepreneurs to have the best opportunity to build sustainable, long-term wealth. We will offer the group entrepreneurs in our communities the same services and resources we offer our clients while embedding sustainable practices and solutions internally and externally.”
The initiative welcomes Black, Indigenous, Latine, Asian, and underrepresented entrepreneurs in Argentina, Brazil, Germany, the U.K. and U.S. to apply to the program. R/GA will connect selected finalists to its creatives, strategists, technologists, designers and consultants who can assist them in developing and scaling their businesses over a 12-month period.
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