FCB Inferno and Sport England have launched a national campaign to inspire people to stay active during the COVID-19 outbreak.
With people mostly confined to their own homes, the “Join the Movement” campaign will give people fun and creative ideas on how to get active at home and encourage them to share their own experiences and join the movement online using the hashtag #StayInWorkOut.
The campaign has its own online hub to give access to a range of home workout options – including existing free exercise content and advice. Sport England wants the public to not only stay active at this challenging time but to share images and video of the creative ways they’re taking part. Many of these will then be chosen and used in campaign advertising over the coming weeks.