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The Martin Agency launched “Summering,” its latest work for Old Navy, capturing the laid-back, sun-drenched essence of summer fun and fashion. The spot stars the iconic mother-daughter duo from the hit sitcom black-ish, Tracee Ellis Ross and Yara Shahidi, in their first on-screen reunion in years. Combining old Hollywood glam, playful twists and a new sportswear-inspired collection from Old Navy, the spot is set at a fabulous pool party in California and features Tracee and Yara grooving to the vintage summer bop “You Can Have It All” by George McCrae.
“We are thrilled to present our summer campaign, which celebrates fashion, creativity, and the spirit of summer,” said Patricia Ortiz, Group Creative Director at The Martin Agency. “With Tracee and Yara at the helm, along with the infectious energy of our beloved mascot ‘Magic the Dog,’ who brings his signature charm to the campaign, we invite our customers to join us in embracing the carefree attitude of summer and discovering their own unique style journey.”
Marking Old Navy’s first commercial work under Zac Posen’s creative leadership and signaling a bold step forward for the brand, the summer 2024 campaign reaffirms Old Navy’s commitment to innovation, inclusivity and joyous self-expression.
