The Martin Agency and Bud Light Celebrate Gameday Traditions of NFL Fans

25 August 2023


Bud Light, the Official Beer Sponsor of the NFL, teamed up with The Martin Agency to launch its biggest NFL campaign ever, “Easy to Sunday.” The campaign is an extension of the “Easy to Enjoy” platform introduced during Super Bowl LVII and celebrates the gameday traditions of real NFL fans across the country.

The campaign spotlights real fan vignettes, including a New York Giants season ticket holder of 63 years renowned for his gameday mussels; a dedicated Tennessee Titans fan and farmer who never misses a game; a military veteran and unwavering Philadelphia Eagles enthusiast who has watched every game during deployments; and the first woman nominated for an Emmy Award with a dual passion for directing and the New England Patriots.

“Bud Light has been the Official Beer Sponsor of the NFL for over 27 years, and currently serves as an Official Beer Sponsor of 27 NFL teams. We are one of the most recognized sponsors in sports,” said Todd Allen, Vice President of Marketing for Bud Light. “Because of that, we know for NFL Fans Sunday has become synonymous not only with game day, but also with time-honored traditions. Our new “Easy to Sunday” campaign celebrates and honors real Sunday moments that bring NFL fans across the country closer to their friends, their family and their local communities – and that we are so proud to play a role in as a brand,” he continued.