The Martin Agency and JFK Presidential Library Show How Words Endure
“Let both sides explore what problems unite us instead of belaboring those problems which divide us.” Those are the words we need to hear today—even if they were originally spoken in the 1960s.
The words of the past can indeed spark radical action and change. The John F. Kennedy Presidential Library and Museum Foundation knows a thing or two about this—as they flooded contemporary political discourse with words from the 35th president as the US government went dark.
Now, the JFK Library and The Martin Agency have launched a campaign that uses JFK’s historic speech to subvert the current climate of polarizing rhetoric and demonstrate how thoughtful discourse can help ignite change.
In tandem with the 60th anniversary of JFK’s New Frontier speech, people now have a platform to submit their visions for a #NewNewFrontier. We don’t have to go back to normal—now is the time we shape our future. The aim of this campaign is to guide national conversation around how to “build back better” and confront “unconquered problems of ignorance and prejudice” with the intention of pushing the dreams of the masses into positive change.