The Martin Agency and Old Navy Bring Back-To-School Confidence

21 August 2020


School’s about to be back in session—and people are rightfully stressing: Are PJs welcome in virtual classrooms? What’s this fall really going to bring?

The Old Navy brand has always stood for belonging, which is why, this fall they’re leaning into a broader definition of back to school. From homeroom to zoom room, one thing’s not changing: those first day feels.

You know, THE statement-making jeans and hot T-shirt combo that sings your style. Whatever this year looks like, Old Navy still wants to offer fresh new looks celebrating individuality and style in all shapes and sizes.

That’s why its latest effort, in partnership with The Martin Agency, takes its own twist on Lizzo’s hit single “Boys”:

“I like big jeans, itty bitty jeans, jeans for boomers, and the gen z’s”
“looks for history, and the class plays, cause gender norms are so passé”

The new Lizzo-inspired TV spot brings the high-energy, optimistic feel that Old Navy is known for. Who better to inspire that confidence than Lizzo? She’s bold, she’s fun—and she’s a body positive, confident woman. Additionally, the brand will be extending its back-to-school season into October, so shoppers get extra time to find just the right looks. The campaign will run on ABC, CBS Interactive, NBC Universal, YouTube, Hulu and more.

You can view the video here.