for OREO

The Martin Agency and OREO Celebrate the Value of Family and Music Within Latin Culture

20 November 2019

Companies

Set to an original Reggaeton song, the spot celebrates the value of family and music within Latin culture and illustrates the fun of togetherness and the role that a shared love of OREO cookies can play in enabling connections. The spot features Latina Pop-star, Becky G (recent People’s Choice Award winner!), playfully dancing and engaging with her entire extended family (grandparents, parents and siblings) both in-person at home and via video chat while on the road.

The OREO “Home Sweet Home” spot is the first time Becky G and her family have worked together. The creative shows a peek behind the curtain into Becky’s real life, highlighting the importance of family and her foundational values that the public is not often privy to. The song was composed by Massive Music, with lyrics written by OREO and The Martin Agency—and was performed by Becky G.