The Martin Agency and RITZ, in partnership with Team USA, launched a 30-second spot raising visibility for what Olympians and Paralympians represent for the next generation of athletes and sports fans around the U.S.
The ad features a family watching Melissa Stockwell, two-time Paralympic triathlete, earning a medal as one family member imitates the iconic medal bite with a RITZ cracker in admiration.
“There’s so much ability in a disability,” Stockwell says in the ad.
The campaign centers and celebrates inclusivity, calling for people to join RITZ in its greater purpose of making the world a more welcoming place. The ad’s sentiment is in line with the brand’s “Taste of Welcome” platform, which is baked into the company’s DNA.